#20 Best Email Marketing Campaign: Adidas
Adidas achieved success in its email marketing campaign through a strategic approach tailored to new subscribers. By leveraging a series of targeted emails, Adidas effectively engaged and retained customers, driving both brand loyalty and sales.
Firstly, Adidas initiated the subscriber journey with a welcome email, setting the stage for a personalized and rewarding experience. By informing new subscribers that they had unlocked points for an exclusive product and offering customization options for shoes, Adidas immediately captured their attention and incentivized further engagement.
Subsequently, Adidas continued to nurture the relationship with subscribers by soliciting their preferences through personalized emails. By requesting subscribers to personalize their email and product preferences, Adidas ensured that future communications would be tailored to individual interests, enhancing relevance and increasing the likelihood of conversion.
Furthermore, Adidas encouraged subscribers to download their app, facilitating a seamless and convenient shopping experience. This omnichannel approach not only strengthened the brand’s digital presence but also provided customers with additional avenues to engage with Adidas’ products and offerings.
After a purchase was made, Adidas maintained communication with customers by soliciting feedback on the product. This demonstrated Adidas’ commitment to customer satisfaction and allowed them to gather valuable insights for product improvement.
Continuing the engagement, Adidas sent targeted emails featuring deals specific to the subscriber’s stated preferences, further enhancing the relevance of their communications and driving repeat purchases.
